It’s fair to say that the demand for video on the platform is HUGE. ‣ 70% of Instagram users watch Stories daily. ‣ User-time spent watching video content on Instagram went up by more than 80%. ‣ Creators are using more views on the platform, and it’s not yet over-saturated like YouTube. ‣ Instagram rolled out the branded partnership tag to IGTV (hello new influencer advertising opportunities). ‣ 500 million accounts use Instagram Stories every single day. Here are some quick stats about video on Instagram that you need to know: It’s hosted on your profile for as long as you want and helps you create evergreen content for your followers. Plus, IGTV doesn’t disappear after 24-hours. Instagram Stories and IGTV allow you to share longer-form content and in-depth stories that a single image can’t convey. According to a report from eMarketer, engagement for videos is growing at a faster rate than photos.īut if the engagement numbers don’t get you excited, there are tons of other reasons to start investing in Instagram’s growing feature. Since launching Instagram Stories and IGTV, video consumption on the app has increased. Why Using Video for Instagram Will Grow Your Account Over 2.5M brands already use our all-in-one creation tool to auto post AND schedule stories! LEARN MORE Instagram hashtags Learn how to use and find hashtags to elevate your Instagram strategy.Instagram shopping From tagging products in your posts to creating an Instagram shop, you’ll be coverting followers into customers in real time.

TikTok marketing From where to find content ideas, how to edit your videos, and more!.Instagram Reels Everything you need to know about Instagram Reels to promote your brand, reach new people and engage your audience.Instagram marketing Succeed on Instagram in 2022 with our complete guide to Instagram marketing.Do more with Plann Ready to level up? Tips and tricks to get the most out of Plann.Learn with Plann Webinars It’s Plann live! Connect with our team for expert advice to get Plann working for your business.Take a walk through Plann Learn to use Plann with our self-guided training and walkthroughs.Learn from our success stories Real success stories from brands that use Plann.Content creation made easy From idea to done, learn what kind of content to create.Get started with social media Learn the basics of social media and speak like a social pro in no time.

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